Generally, when a business owner wants to expand their business without stretching themselves any thinner, franchising may be a good option for them. Franchising is really one of the very few ways that they can replicate their business and expand it quickly without putting extra stress and work on themselves as the owner.
Some people think about franchising their business before their first business is running. However, it is unwise to plan to franchise a business before it has found success as franchisees are looking for a proven and successful model to use.